When a fan hits your site what is the most important thing you want them to do? This "action" should be clear from the instant they arrive. Some examples are:
- sign up to your mailing list
- download a new track
- buy your CD
Sure, they may do these things on their own. But by making this option stand out, and specifically guiding fans to do it, the chances of it happening are a lot higher. In marketing terms, this is your site's "call to action".
Having a clear call to action not only…Read more