This is an excerpt from Ari Herstand’s book How to Make It in the New Music Business (second edition).
We’ve all been there. You’re attempting to manage your business, but one extremely necessary party isn’t responding to your emails.
I know this can be awfully frustrating when you’re contacting clubs for potential shows, music supervisors for placement, other musicians for favors, press for reviews, or festivals for booking and no one is getting back to you. So what do you do?
Follow up. The…
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