For many artists, marketing is somewhat at odds with who they are and what they do. Since making music is often deeply personal and emotional, thinking about a music marketing strategy to promote your work might seem foreign, fake, or forced.
Unfortunately, this doesn’t change the fact that it’s never been harder for new artists to find audiences for their music. Between the digitization and democratization of the music industry and the cheap cost of DIY home recording technology, there’s more new…
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