With so many ways to promote your music online - and only so many hours in the day - how do you decide which platforms are worth your time and energy?

If you try to promote your music through every channel available to you, all at the same time, you’re going to spread yourself too thin and eventually burn out. On top of that, you’ll end up frustrated that all of your hard work hasn’t actually amounted to much.

So rather than attempt the impossible, focus your efforts on a handful of platforms where…