10 reasons why you need a music website

With social media and streaming services so easily accessible, you may have a great online presence already - so why would you need a website to stand out as a musician?

Having your own website signals to industry experts that you take your music career seriously. It’s also a space that you own and control, which makes it the best way to build authentic relationships with your fans, and to sell your music and merch directly to them.

Here are 10 reasons why you should have a website as a musician:

1. Industry and media expect to find your website

Make a music website so that journalists, music reviewers, and talent buyers know you’re a serious musician. Industry experts point to a dedicated website when asked how they prefer to access your music and learn more about you as an artist. 

2. You own the experience

With a music website you both create and control the content. This makes it easy for someone to help promote your music and understand who you are as a musician very quickly. You can create branding with a custom website design - it’ll showcase your vibe and draw in potential fans.

3. It’s more permanent than social media

Instagram, TikTok, and Facebook are great platforms to promote your band and your music. But a website is permanent - it’s not subjected to changes in algorithms. You aren't at the mercy of paid posts or low organic reach. You can direct anybody, at any time, from any platform, to visit your website. 

4. Show your band's unique personality

Without being confined to a newsfeed or competing videos, a website can be anything you want it to be. You can base your website design on your latest album artwork, or set a visual tone that reflects the vibe of your music. Compelling website content like news or videos that show off your music is the reason fans will keep returning.

5. Sell music and merch to fans

Sales through Bandzoogle are commission-free and a great way to make money with music online. If you have started to build a fanbase, be sure to add merch and music to your website. Fans love to support local artists, and offering an array of purchase options will help to engage your audience.

6. Add an EPK to your website

Any booking agent or promoter will check out your music website before booking you for a show. Showcasing your best work and including your most recent music and videos in an EPK directly on your website will help you land those gigs. You can also use an EPK for your music to garner press for an upcoming album or single, or to reach out to radio stations.

7. It’s good for organic SEO

With your own music website, you can add text to your pages that mentions your artist name and your latest music, which is great for search engine optimization (SEO). As a result, Google will match your band keywords (album titles, tracks, band members, etc) to your website. Having your music website come up in top search results gives it more authority than a social media account. 

8. It’s one of the best ways to build your mailing list 

Reaching fans by email is still one of the best ways to grow a community of fans for your music. On your website you can offer a free track download in exchange for an email address, to build momentum with your list. Keeping in touch regularly by email is an excellent way to promote your upcoming releases, tour dates, and merch sales.

9. Gain insight into fan data

Once you have visitors, your website will gather a lot of data to help you make informed decisions. Set up a Smart Link for your music release, as well as Landing pages to see where your fans are coming from and which tracks they play most. Whether you’re promoting a new album or launching a marketing campaign, page-level data helps you get to know your fanbase, which then supports more effective strategies for promotion.

10. You have complete control

Your website is your very own hub online, to share any content you’d like. Create your own .com address to keep. Take advantage of this space by making a website that embodies your sound and speaks to your audience - your authenticity will help to build and deepen relationships with your fans. Lasting fans provide the support to see you through your next career move, be that a new single, a video, a competition, or a tour.

If you are serious about your music career, you’ll want to invest in a music website. As a homebase, it’s your one-stop shop on the web - complete with musician bio, merch, press kit and more, within your own unique design. Your custom website will boost your professionalism with music industry specialists and with fans alike.