This is an excerpt from Ari Herstand’s book How to Make It in the New Music Business (second edition).
The manager is the most important person in your operation. Your manager is your teammate. Your partner. Your friend. The two of you (or six, depending on how many are in your band) are in it together. Us versus the world.
The manager is the liaison between the artist and everybody else. The manager oversees everything from the recording process to the album release campaign to the tour…Read more