We often talk about “hub and spokes” here at Bandzoogle, which is the concept of making your artist website your “hub” of online activity, and using your social media “spokes” to draw people back to your hub.
The idea is to bring people into an environment online that you own and control (i.e. no ads/distractions), where you can sell merch directly, get fans signed up to your mailing list, and turn them into super-fans with engaging content on your website.
It’s no secret that video is one of the most…
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