Trying to figure out how to promote your band? Music promotion is a long-term game, and following trendy, flash-in-the-pan tactics might keep you active, but if you want to promote your music successfully, you need to go where listeners are and get your music in front of them regularly.

Promoting your music online ensures you're ready when people search your name on Google and streaming services. The music industry keeps changing, so knowing how to get your music out there can only help you attract new fans…