As an opera singer, why is it important to have your own website? You’ve devoted hours to training and studying your craft, and part of that professionalism is creating an online presence that you own and control.

A website in your own name, apart from the noise of Twitter and Facebook, will allow you to establish a place where you can present your work, curate performance photos, and add your music.

Your own website gives reviewers a space to link to when they talk about your latest performance online, and a…