This is an excerpt from Ari Herstand’s book How to Make It in the New Music Business (second edition).

Congratulations! You just secured a date at your dream venue. You locked it in. Negotiated, signed, sealed, delivered, I’m yours! Ok, but your work has only just begun. Once the show is booked, here are 11 things that you should do right away to make sure you are set up for success and that nothing slips through the cracks. 

1. Create SmartURL Links 

Once you have the ticket link and Facebook event links…