Music promotion strategies seem to change every year. And that’s because the music industry is an ever-evolving collection of people trying new things, avoiding what doesn’t work, and repeating what does.

On top of that, every musician has their own personality, makes different music, and has varying access to tools.

The basic idea of marketing comes down to this: identify what type of person listens to your music, figure out where they discover music, and get your music into those places. As with any…