Simply put, a niche market is the subset of the market on which a specific product is focused. So niche marketing is a marketing strategy that focuses like a laser only on that niche market.

To give you a better idea of what this means, here's an example.

Say you're a dog trainer, your general market would be dog owners, and it would be absolutely enormous. But you could niche down further and focus on training “small dogs,” which would be considered a segment of the larger markert. You could then take that…