With any great song comes a great story. Your narrative is important; it paints a picture of who you are, and why you make music. Having a great bio page that captures this is essential to making a memorable impression.
The key things to think about when creating a killer band bio page are content and design. They go hand in hand to produce a bio page that describes your band well, and looks great.
Write some concise bio text, and add some images to show your band. Then tweak the page’s design and layout to make it organized and professional.
Write some killer bio content
Writing your band bio can be one of the hardest parts of building your website. Your bio should be like a resume - an introduction to your band, and a description of your achievements. Keep in mind that this is a page that many newcomers to your website will visit to learn more about you.
Your bio should also reflect your voice - try to express yourself in words that are similar in tone to your music.
Some things to pull together in writing your band bio include:
- Who you are, and where you are from
- Your style of music (include what you sound like, and your influences)
- Accomplishments (think festivals, collaborations, accolades)
- Your story (what sets you apart from other musicians?)
Artist: Andrea Ronen
Mention your band name in plain text on this page. Avoid saying “I” or “we” when describing yourself. Also be sure to add specific words to describe your music, from the genre to your album name. This will help with your website’s search engine optimization (and help it rank better in Google).
As you write, imagine you are describing your band to a total stranger. With this in mind, think about the kinds of highlights that would interest them. Of course you’re proud of all you’ve achieved, and should be, but hit the main points to keep it concise.
Finally, add a little bit about what you are currently doing, whether it’s songwriting, recording, touring your latest album, and so on.
Artist: Late Model European
Need more help writing that bio? Check out this post: How to Write an Effective Musician Bio (with examples!)
Add effective images
Professional photos can go a long way to present your full image. Choose a few that match your musical style, and work well with your website template’s colors, too.
Add one into your header image area. Then add a text and image feature to combine your bio text with an image. This will set up your page with a modern looking layout right off the bat.
You can add multiple text and image features if you’d like to include one for each band member. If you use multiple images on this page, be sure they go together well, in color and composition.
Another effective way to use images is by adding them into a section background. Adjust the transparency of your image so the text is easily legible. Then, choose if you’d like the image to scroll with the page, or stay in place as the page moves down (parallax).
Artist: House of Hamill
Design your bio with sections
Break up your content on the page to make it interesting to read. You can do this by adding sections. Give each section a title - start with ‘About’ at the top, and then ‘Career Highlights,’ ‘Recent Tour,’ or ‘New Music.’
In each section, add relevant text and imagery. Then consider adding background colors or images to your sections to give your bio page a nice, modern look. You’ll want to choose colors that go well together. Each template comes with a pre-loaded palette, which you can use, or pick your own.
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Give your bio page a concise name
Name your bio page something that is obvious with a quick glance at your website menu. You could call it “Bio” or “About” or even “Meet the Band.” If someone is looking for your bio, either to copy and paste for a venue website or conference program, you’ll want them to locate it easily.
Artist: Drank the Gold
Offer options for your bio
On your bio page you can add short, medium, and long versions of text. Each one should summarize the same thing, in increasing detail. If you do this, consider stacking them all in a column, each clearly marked with a section title. This will help people copy or read the bio that suits their needs.
Check back and update your bio
After your band bio page is complete, you can finish up the rest of your music website. Make sure to come back every six months and re-read your bio. Have you completed a successful tour recently, sold out a number of shows, or received positive press? Include these new details in your bio to keep it up to date.
Artist: Keegen McInroe
The bio page is one that trips up a lot of artists. It’s a tricky thing to write about yourself in just enough detail, and make sure the design flows well. These tips will help you get that done, and you can continue on with making a website for your music.
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