How to design a booking page for your music website

Want to book more gigs? Including a booking page on your website is a great way to land more events and festival dates. Having your contact information on one page makes it easy for booking agents and talent buyers to reach out to you when they're interested.

Your booking page is a tool to help you to book shows. Private events? Festivals? House concerts? Weddings, parties, corporate gigs — all types of events you can land with your band booking page. You'll want to be sure your booking page is working with you to share your craft and show what you can do. These tips will help you design a booking page that stands out.

Boost your bookings with a user-friendly page

Designing a dynamic booking page that looks great is easy with our advanced customization options. Using customizable page layouts you can quickly organize your booking page into clear sections that draw attention to your booking form, making sure that your contact details are easy to see.

You can make use of a customized contact form, or add email addresses directly on the page. If you have multiple people on your team, but also want to use a form to gather event details, use both.

Ask for the details you need

Our built-in features make it easy to include all the information you need to book more gigs on your website. The 'Custom Form' feature encourages potential clients to contact you, and allows you to ask your own questions to collect all the information you need when considering a booking — important details like timing, location, and budget. 

When setting up your contact form, think about all of the details that you'd like to gather from a potential venue or customer. This will vary if you're a music teacher looking for students, a DJ booking weddings, or a cover band, for example. You may want to add budget specifics or ask for details about availability. Consider details like basic contact information, event date, location, and any other specifics you'd like to know.

You can choose from text boxes or offer multiple choices, as well as a date selection, and set up as many fields as you need. Once your booking form is filled out, the submission will go straight to your email inbox and you'll have the details at your fingertips to help you stay organized.

Seamlessly display your calendar

The 'Calendar' feature lets you display your booked dates so visitors can see what your availability might be. This is helpful to embed on your booking page so you can show that you're active and working, but also so fans can see where to find you. Once you have booked shows, add them to your calendar and display it on your page.

As a bonus you can also sell tickets through your calendar directly — an excellent way for you to independently generate income and connect with fans. You can choose a specific calendar for your booking page; so, if you have an upcoming tour, you can make a calendar just for that and display it on this page. Or, if you are offering a series of workshops, you can create a calendar that lists just those events.

Add your EPK

As an essential tool in booking shows, add an image or some text plus a link to your musician EPK on your booking page. This offers a quick click to download or view your EPK. It's helpful to make this content easy to find — venues and presenters will want to quickly locate your press kit to access materials they can use to promote your performances, workshops, or other gigs.

Your EPK should be easy to locate on this page, but not the primary focus. Place it in a column on the right, with a bold text link leading to your EPK page, or add an eye-catching image to click.

Highlight your mailing list for fans

A mailing list provides you a direct line to your fans, allowing you to bypass social media algorithms and other platform restrictions. Emails land directly in your fans' inbox, giving you control over the timing and content of your messages — a valuable connection.

If you're an active musician, a booking page will likely be one of your most visited pages on your music website. Be sure to add your mailing list signup form here to capture as many email addresses as you can. This way a booking agent can receive news of future dates, or a fan can get a newsletter with upcoming house concert shows.

Feed your fire with quotes and reviews

You can easily display testimonials on your contact page using the 'Quote' feature, helping to establish trust and credibility. This reinforcement can be strongly compelling in encouraging new clients to book you for gigs.

Your booking page should be built around one clear goal — and then you can gather quotes to reinforce this aim. So if you're a teacher looking for students, a few words from satisfied parents might work nicely here. If you're aiming to secure more corporate gigs, use a quote plus a source on this page. Or if you're booking live shows alongside a music release, offer some press around that.

Booking page layout and design

Once you have created a booking page by adding text, a calendar, quotes, and your EPK, it's time to make it look great. You'll want your booking page to appear streamlined, not cluttered. Be sure the emphasis is where you want it to be, while also offering a look into who you are.

To achieve this, first make sure your contact form is front and center, with the form field titles clear against your selected background color. Check your form submission button to be sure it stands out. Then consider adding columns — try a large left column containing your form, and a smaller right column that includes other details.

You can also set your content into different sections, styling each one with a custom background color or image to make the details pop. Just be sure that your booking page is easy to read — you want to be sure that anyone looking to book you for a festival, house concert, private event, or workshop doesn't need to dig to find all the information they need.

Artist booking page example: Avro

Artist booking page example: Beatrice Deer

Artist booking page example: Calvin Arsenia

In addition to organizing your gig process, a well-designed booking page reflects professionalism and reliability. By providing clear contact details you communicate to potential bookers that you are serious about your music. Set up your solid contact page, and go get those gigs!