Because metal music is so diverse, your metal band website must fit your specific style within the genre. That’s where Bandzoogle comes in. All of our website templates are customizable and offer several variations. So while a pop group may use the playful variation, your metal band can try out our sombre or neutral variations.
If this is your first time building a site you may be stuck on where to start. No problem! Let’s walk you through the most common pages your band will need and why.
Your homepage is what sets the stage for your website visitors. The style of your music should be evident by your website’s design. Choose a main brand color that supports the mood of your music, then build around that. Just two or three complementary colors is all you need. This keeps the focus on your music and the rest of your website content.
You’ll also want to put a big emphasis on choosing the right header image. This single element can make or break a music website. Poor quality images make your band look like an amateur act, even if you’ve been in the game for years. Spend the extra money for professional shots. You can use them not only on your website, but for social media and press articles as well.
In addition to the look of your homepage, you’ll also want to make sure you have the right content. Your homepage is the place to preview what’s on your other pages. Add a few show dates, a couple of songs, latest news, and a mailing list sign up form. This will get fans interested in looking at your other pages to see more of what you’re up to.
Who are you? How’d you come up with your band name? Who are the players in the band? These are the questions fans want to know. A bio page is essential for fans to get to know the ins-and-outs of your metal band.
Arizona metal band, 24 Thorns, gives us an example of an excellent bio page.
They’ve added a breakdown of their bio, vision, influences, and style. From there they add a note about acts they’ve worked with and round out the page with individual band bios.
It’s important to add images to a bio page to break up the text. Without images the page can feel like a training manual, so spruce it up with band photos. Another way to make the page pop out is by using a video header. This is an easy addition that makes a big impact.
For the active metal band, playing shows is a high point. The rush of adrenaline as you’re pounding guitars and blasting aggressive vocals is unmatched. The energy in the room is compounded by the number of fans who attend. Make the most out of the venue limits by packing the house.
The first step is to make sure people know about your shows. Add a show list to your website with our built-in Events feature. This option lets you provide show information as well as sell tickets right from your website (commission-free!)
Add a few performance images and videos to the page to let fans see how intense past shows have been. You can also add show posters to each event listing to make each gig stand out.
When a visitor hits your site, one of the first things they’ll want to do is listen to music. The prospective fan will want to hear what you sound like and a current fan will want to hear anything new.
Add a music page with a variety of sample songs. Our music feature allows you to set the preview time on any track so you can allow your site visitors to listen to as much or as little of the track as you’d like.
Alt-Metal band, Extinguish the Sun, has a great looking music page. It’s very well organized and provides the right amount of content. We offer various ways to add music to your website, including a Bandcamp player. When added, the player automatically matches your template style. You can also use our Music feature to sell albums and tracks (commission free.)
In addition to the music player, adding reviews is a fun way to build social proof that your album is worth a listen (and a purchase.) You can also add a mailing list sign up form to the page so you can stay in touch with your fans.
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Selling music is the first step, adding other money makers is the next step. With our Store feature, you can sell all sorts of physical merch to increase sales from your website. Items like t-shirts, hats, and stickers are great for mega fans. When they get the items, ask them to share on social media and hashtag your band. This is a great way to get more people to know about your band.
For higher sales, take a lesson from melodic metal band, Darker Half. They implemented a smart idea on their ‘Offers’ page. They’ve bundled some of their most popular items into a package deal. They have patches, magnets, t-shirts, and CDs. The bundles are a great value for the fan and also bring in a larger chunk of money for the band - win/win!
Imagery is important for any musician, but for metal bands it really brings the site to life. Images of your band hard rocking on stage or getting into mischief on tour really intrigues fans. A Photos page gives fans a peek into the life of a metal head. It’s a good way for them to live vicariously through you.
Video takes it to the next level in that fans can get a glimpse of band life. Whether it’s in the studio, or at a rock festival, video brings out the humanity of the band.
Internationally recognized metal band, Queensrÿche, uses Bandzoogle to display a variety of video types. Their video page displays official music videos, behind-the-scenes videos, and even a time lapse stage setup. This is a great example of keeping your fans in the loop which makes them come back for more. Consistent content is vital for building fan engagement.
A page that is commonly overlooked is an electronic press kit (EPK). This is a page that acts as a summary of all the most important elements of your band. You’ll want a short bio, a few of your best songs, a video, press articles/quotes, and a way to contact you.
Don’t overload the page with everything you have. Keep it to a minimum so media professionals can get an overhead view of what your band is about.
Industry folks are inundated with ‘check us out!’ solicitations, so when they actually do check you out, you don’t want to waste their time having to click all around your website pages. Instead keep the highlights in one area.
A good outline to follow is that of metalcore band, Orenda. Their press kit page is organized and concise. This gives industry folks just enough info to make a decision to explore more. Just make sure to add the most important elements - first impressions make a difference!
No website is complete without a way to contact your band. Your fans may want to ask you questions or simply thank you for creating awesome music. Media pros may want to contact you for more info, and venues may want to get in touch to book you. If you don’t give them a way to do this, you’re missing out on opportunities.
Simply add a custom form to a page that allows visitors to add their name, email, and message. Once they submit the form, it will be sent directly to your email inbox. It’s also a great idea to add a mailing list sign up form to this page as well. This gives fans one last chance to get on your list before exiting your site. This is important because a mailing list is a great way to stay in consistent contact with your fanbase.
These are just a few examples to give you an idea of what you need to build a successful metal band website. For more inspiration take a look at our Examples page and the Beautiful Band Websites section of our Blog.
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