Whether you’re a solo jazz musician, the singer in a rock band, or part of a folk duo, one of the most important pages on your music website is your electronic press kit page. Your EPK is the gateway to getting booked at new venues.
There’s so much content to put on an EPK page that it can be hard to create something that is both well-organized, and visually appealing.
So what should you add to an electronic press kit to make sure your music stands out?
Here are a few stunning electronic press kit examples that hit the mark in all areas. Their designs showcase a clear layout with columns or sections. They also include great music, video, and bio text.
Highlight your strengths
First, gather a few quotes from reviews, venues, or fans, and add the best ones to your page. You can add a quote at the top of your page, or organize a few words in plain text on one side of the page.
Rachael Kilgour does a stunning job of organizing her digital press kit page. She starts with a descriptive quote from Billboard at the top. Under that, she includes her bio, photos, and music in clear columns. The crisp white font she uses for her titles stand out against the dark background. This lends her press kit page a professional, tidy vibe.
Long and short bio options
You’ll also want to have different bio options. Write out a short bio and set it beside an image of you for visual impact. Make your text stand out so it’s easy to scan, or to copy and paste for venues or bloggers that need it quickly.
Feel free to write your musician bio in a way that suits you - inject a little humor into it like singer-songwriter Kalob Griffin has done. His bio is right at the top of his EPK page. It’s easy to find, and easy to read against the background.
Include a list linking to different versions of your bio to provide options, without taking up too much space. Jazz bassist John Dillard has different pdfs as well as bio text. This allows the blogger, talent buyer, or festival booker to get what they need.
Add your best music
You’ll want to prominently include music on your EPK page. Assemble a few of your best tracks. These can be demos, album tracks, or live songs. Just be sure that they’re of good quality. They should show off your performing ability and musical chops with a first listen.
Placing these tracks into a compact music player will ensure they don’t take up too much room on the page. This leaves breathing room for all of your other press kit content. You can also display your songs in a short track list.
EDM band Fractures in Time have a nice music section in their EPK. In terms of design, their colorful background gives them a great palette to work with. Their Music Samples title, text, and button draw from the color above. The tracks are listed in a font that exudes an ‘electronic’ feel. Finally, they’ve included a demo, an unreleased track, plus a few other tracks for variety.
Good quality video
Next, add your videos. The purpose of these videos is to show a potential booker what your band looks and sounds like. Place your videos together on the page, in either a row or a column, to make them easy to watch.
If you have a professional music video, include that on your press kit page. Otherwise, recent live videos can do the trick. You may be aiming to book intimate shows, like house concerts, or bigger festivals. Try to incorporate an example of you playing those kinds of events to catch the right person’s eye.
Roots-ragtime duo Chicken Like Birds have three videos along the side of their EPK page. The videos are fun to watch and give the viewer a true sense of what they would sound like at a live show.
Add images for download, either with thumbnails or a link to download. These can be used by bloggers, media, or venues and festivals to promote your upcoming shows.
Make sure you have a few options to choose from (think: landscape, portrait, color, as well as black and white). Live shots that are good quality will stand out, as well as a few posed photos that convey your musical style.
Singer-songwriter Kira Morrison places her images and music side by side in columns for a fresh look against a clean white background. She also uses the color from her hi-res photos consistently, with purple touches used sparingly throughout her content as well.
Your electronic press kit page will contain a fair amount of content. Make sure you organize it so that everything is distinct, and easy to find.
A nice way to separate out content is by using styled sections. Each section can have a different background color, or a muted background image. This is an effective way to draw the eye to your content.
Use just a few sections on your Press Kit page so that there isn’t too much color distracting from your photos or tracks. Within the section, add a title in a color that stands out to add some contrast.
Artist: Ainsley Costello
Choose your content font wisely. You’ll want to choose a simple, clear font. Your titles can use a different font, and should be set to a bigger size. Save the fancy fonts for your main titles, though. You want all of your press kit page content to be easily read at a glance.
Clear contact option
Now that your EPK page is looking good, be sure to give people a way to book you! Use a contact form or place an email address right on the page. You can also include information for a manager, booking agent, or label.
Add your social media icons as well. It’s another important way for press or talent buyers to check you out.
These Bandzoogle members have created stylish and organized electronic press kits pages that are sure to help them got booked. We hope these EPK examples will inspire you to design a beautiful press kit page on your own band website!
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