Website design inspiration: Best electronic press kits

One of the most important pages on your music website is your electronic press kit, or EPK. An EPK contains digital materials to promote your music effortlessly. 

You’ll want to make an EPK on your website to send to industry professionals, media outlets, and venues. An EPK should include a band's music, a biography, band photos, album art, and music videos, as well as social media and streaming links. 

And the best EPKs stand out: they’re well-organized, up-to-date, and beautifully designed with specific music promotion goals in mind.

Whether you’re creating your digital press kit for the first time or want to give your existing EPK a makeover, these best electronic press kits will inspire you to do just that. 

Here’s how to make a well-designed press kit for your music:

1. Add your best music

Your EPK is the place to highlight your best music. Professionals visiting your EPK will want to listen to your project to help them decide if your music is a good fit for their venue, blog, or festival. 

You can easily upload your tracks to be streamed on your EPK using one of Bandzoogle built-in music players. This is ideal if you’re looking to promote an upcoming album with art and details as well.

You can also embed an external player into your EPK, pulling music from Bandcamp or Spotify to display on your EPK page directly.

Singer-songwriter Rachel Beck has placed her music prominently on her press kit, setting a music player beside her best videos. The result is a clean design that matches her entire aesthetic without appearing cluttered.

Artist EPK example: Rachel Beck

2. Include bio options

Don’t underestimate the power of a good musician bio. Your musician bio should be impactful, informative, and share the story of your project. You’ll want to place the bio near the top of your EPK so that venues, festivals, and press will quickly see the info they need to share your story.

As part of your EPK design, select a font for your bio that is easy to read. Also, make sure your color selection brings focus to your text while lighting your artistry. 

Making multiple versions of your bio available on your EPK can save you time in the future, and also ensure that you’re giving programmers, promoters, and press everything they need. This could mean offering your bio at different lengths (long, medium, and short) or in different languages if that’s useful to your target audience.

Festivals, venues, and promoters have different needs for a musician’s bio, so be sure to offer options and organize those well within your EPK design so that the layout flows smoothly.

Avant-garde pop artist gg has created a bio for her EPK that conveys who she is by using bright, bold colors and unique language that suits her persona. She also includes PDFversions in multiple languages.

Artist EPK example: gg 

3. Use high-quality press photos

Professional press shots are a must-have in any press kit. They’ll be included in any write-ups or reviews, and can be shared across social media accounts. Venues interested in booking your act will also want a photo to help promote the event, so you’ll want to make sure you have a few different options for them to choose from. 

It’s important to have a few professional photos that convey who you are as an artist. You can also include live shots that capture the magic of your live performances. If you’re promoting new music, add artwork from your album or single to facilitate that.

Bandzoogle’s image features allow you to make your images downloadable, so there is a seamless journey from someone viewing your EPK photos, and downloading them directly.

Canadian rapper Haviah Mighty includes three powerful press shots that convey her as an artist. Known for her “style of profound introspection and incisive socio-political critique,” her powerful images display an artist that has a message to share, and they complement her EPK brilliantly.

Artist EPK example: Haviah Mighty

4. Embed videos into your EPK

Whether it's promoters, managers, booking agents, or media members that are checking out your EPK, you’ll want to make sure you share your best videos. Embedding videos allow visitors to press play directly on your EPK, so they don’t need to be directed to any third party sites. They can also let your video play as they scroll through the rest of your EPK.

Your video thumbnail can also help your EPK visually pop. If you have nice eye-catching thumbnails, they can entice your visitors to stick around a little bit longer and really give your EPK the attention it deserves.

The energetic folk duo Fox and Bones have created a stylish press kit that highlights their live act. They use videos to show their duo and full band show, with a wide edge-to-edge format that shows off the video thumbnails. It’s enticing to click and and check out their videos, set against a fixed background so their content flows seamlessly as you scroll and stop.

Band EPK example: Fox and Bones

5. Press and reviews

Collecting the best press quotes and reviews to add to your EPK is a great way to reinforce your project and music. You can also include any accolades you may have — these could be award nominations and wins, charting history, radio play, notable past tour dates, and more. 

Bandzoogle has a great quote feature that allows you to place emphasis on a glowing review that compliments your music. You can place your quote(s) at the top of your page to start off strong, or you can place them in a dedicated section on your page.

SuperKnova’s EPK is a nice example of accolades displayed within a dedicated section. This press kit includes a section for press and reviews that also highlights her social media following, sold out releases, sync placements, and streaming stats.

Artist EPK example: SuperKnova

6. Clear contact info and links

Make sure that anyone visiting your EPK sees a clear way to get in touch. You can do this with a custom form which allows visitors to contact you directly from your EPK page. Alternatively, you can add the email addresses for you and your team directly on your page.

Setting up a Smart Link feature to list your social and streaming sites is common practice; you can add that as a list of links, or add graphic icons to your press kit. This will give press and talent buyers easy access to seeing your online profiles. 

Be sure to customize the icons for your social media platforms to make sure they match well with your template and layout. 

Cat Barker has created a contact section that includes a menu button on her one-page EPK. Clicking that item will jump the viewer down to the contact area with a form, email address, and her most active social sites. Keeping it simple not only jives with her modern whitespace design, but will make it easy for anyone to contact her.

Artist EPK: Cat Barker

The best EPKs make it easy for industry professionals, media outlets, and venues to get all of the information they need to learn about your project, review a new release, and see if your band is ready to play live. A press kit is an essential way to be sure promoters have reliable access to your marketing materials that will help them share your music.

These Bandzoogle members have created stylish and organized electronic press kit pages that are sure to help their music careers move forward. We hope these EPK examples will inspire you to build a press kit page on your own band website, and get your music heard far and wide.