What should musicians stream?

Live performances are the most obvious and are usually a safe bet for a stream, but it's great to get creative and experiment with different formats or topics. There are so many interesting and fun ways to engage with your fans and make them excited to tune in.

“We’re living in a day and age where people want to know artists for who they are, not just what they do,” says Kendall Creedon, music & live manager at Scale Management. “Live streaming is a great way for your audience to…